Paid ads · Marketing · Growth
Marketing that gets the right people to
choose you.
You've built something worth choosing. If the right people aren't finding you, the problem isn't your business - it's how it's being seen.
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You don't need more noise.
You need a clearer path to growth.
Sound familiar?
People see you - but don't act
Your marketing gets attention, but doesn't turn it into enquiries.
People find you - but don't choose you
Your website doesn't communicate your value quickly enough.
You're spending - but don't know what's working
Your marketing activity isn't connected to measurable business outcomes.
That's where VelvetGrow comes in.
How I help
A system, not a list.
Strategy
Clarify what you're selling and who you're selling it to.
Visibility
Put the offer in front of the right people.
Conversion
Create a clearer journey from attention to enquiry.
Growth
Measure what's working and improve it.
How it works
From first email to first campaign.
One timeline, five steps - you always know where you are and what happens next.
A conversation
You tell me about the business, what a good customer looks like, and what's worked or flopped before. I ask the useful questions that get to the foundations - how the business runs, what it sells, and what's getting in the way.
The research
I dig through your market and your competitors' live advertising, and verify exactly where you stand. This is the part most agencies skip - it's where I start.
The report
You get an easy-to-understand document: the opportunity, the plan, what it should cost and why. Nothing gets built before you've read it and agreed.
The campaigns
Ads written, built and launched - with your sign-off on every creative.
The ongoing
Monthly reporting you can actually read, follow-ups handled, and campaigns adjusted as real enquiries come in.
Why it works
Four principles I don't bend.
Simple to say. Rare to find.
Evidence, not guesswork
Every decision is backed by something real: a competitor's live ad, a gap in your market, a number you can check. If I can't show you the proof, I won't make the claim.
Clear from start to finish
No jargon, no confusing dashboards, no vanity metrics. You'll understand what I'm doing, why I'm doing it, and what it's bringing in.
One person through the journey
You work with me, from the first conversation to every monthly report. No account managers, no hand-offs, no one learning your business from a file.
Built for your business only
Every message and every ad is grounded in what's true about you and your market. If it could be sent to anyone, it doesn't get sent.
Testimonials
What working together is like.
She looked at what our competitors were actually doing and found the gap we'd been sitting on. The first campaign paid for itself within two months.
The campaigns generated strong engagement and an excellent flow of leads, making a real difference to our business. We highly recommend them to any company looking for impactful marketing that stands out and delivers measurable results.
I never had the time to do my own marketing properly. Anna's service was exactly what I needed. The leads came in and turned into paying clients.
About me
The person behind the groundwork.
Hi, I'm Anna.
Marketing strategist helping ambitious businesses become more visible, memorable and easier to choose online.
My background spans art, culture, design and marketing, so I look at how people actually experience a brand - and what makes them trust and choose it. I use that to turn an online presence into something that doesn't just look good - it creates opportunities.
Coffee, strategy & big ideas - that's where I do my best work.
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Questions
Frequently asked.
Anything else - just email me.
I don't run any paid advertising at all. Is that a problem?
No - it's usually the strongest starting point. If your competitors are advertising and you aren't, the gap is at its widest and the first campaigns have the most room to work.
Which platforms do you use?
The platforms where your customers actually are - not what's fashionable. The research stage settles it with evidence.
What does it cost?
It depends on the market and the work, so you'll get a straight number in the report - before anything is built or spent. No retainers agreed on a call you were talked into.
How long until the first campaign is live?
Days and weeks, not months. The research and report come first; once you've approved the plan, building and launching is the quick part.
How do we start?
Email me or book a 30-minute call. Tell me what the business does and where you are. I'll reply personally - and if I don't think there's a gap worth paying for, I'll say so.
Get in touch
Tell me about your business. I'll tell you if there's a gap.
One email, a straight answer, and no pressure. If the groundwork shows an opportunity, you'll see the evidence for yourself.
